Design & Development
Why Choose AdGroup For Your Web Development?
Fully Responsive Design
Search Engine Optimisation
Requirements & Discovery
Our first step is to define the project direction and scope based on an in-depth understanding of your company and the Services you provide. We aim to fully understand your target audience, your competitors, their strengths and weaknesses and how you want to be positioned in the market.
At this stage, we will review the following key areas to build a visual image of how the end product will look and function:
Features & Elements
At this stage, we delve into the competitive landscape to establish context and benchmarks for how your site should function, from there we will make design sketches on how you can improve on what the competition is currently doing.
We will start planning and exploring visual elements related to functionality, convenience and
usability so the finished product has a clean, uncluttered design with a visually appealing balance of images, text and white space. Our goal is to create a website that provides intuitive navigation and little friction when it comes to the leads funnel
Conversion Rate Optimisation
Improving your leads conversion rate is an ongoing process and usually starts once your website collects data on user behaviour and performance. However, it’s vital to consider and research all the key elements that build the foundation for a great user experience and eliminate any friction from click to lead. During the planning phase, we collaborate with your team and lay out all the functional requirements that will ensure good performance from the start. These include:
Intuitive Lead Submission Process
Email Subscribe Options
General Usability & User Experience
Once we are armed with this information, we will set to work designing the interface layouts for
different pages, creating an exact replica of how the end product will look and function, allowing for easy editing and refining. Each template includes two revisions, allowing you to offer feedback and edits as we progress.
Once designs have been approved, we will start building the website, integrating the design with a Content Management System (CMS) such as WordPress so you can easily manage content and pages in the future without the need for external technical support. Our development team will ensure your website is mobile-friendly, has fast loading-speeds and optimised for success when it comes to search engine rankings.
User Testing & Review
Once the website is developed and all pages have been completed, we will test the quality of the finished design. This allows us to catch usability issues before the website is published. This process ensures user experience is maximised and the website is functional across different browsers and devices prior to launch.
Website Support & Training
Once the website goes live, we can provide training and support to enable you to seamlessly add new content, make edits and create new pages on your website. This is delivered via live training sessions and will be followed up with a PDF outlining each step for all core changes that you will likely need to carry out. If required, we also offer ongoing support and training as a separate service.