Social media platforms are more than a place to engage with consumers. Their extensive personalisation tools enable advertisers to precisely target a brand’s desired audience. Using our expertise in digital marketing, AdGroup can help you to deliver the right messaging on the right platform at the right time, to achieve your business’ objectives.
Why Should Your Business Use Paid Social?
Implementing a strong paid social strategy is a powerful way to drive traffic to your site and generate leads, all while keeping the cost-per-click low. Using the right paid social strategy can have amazing benefits for your business when it comes to attracting new customers, bringing old customers back and building a loyal customer base. Whether your goal is to increase brand awareness, boost engagement, generate leads, boost traffic, or increase sales, our paid social experts understand how to create engaging content for your ideal customer and how to strategically drive them down the marketing funnel.
Because users interact with each social platform differently, the AdGroup team will work with you to determine the right platforms and ad formats that will be the most effective to engage your desired audience. However, we go beyond just delivering the ads. We continuously optimise campaigns, assessing how key messages are resonating across platforms and tracking against key performance indicators that correspond directly to your business’ goals, to ensure your campaigns achieve your desired results.
Our Approach to Paid Social
High Performing Creatives
The right images can help take your marketing efforts to the next level and effectively connect with prospects and customers. Our team will work with you to determine exactly what your ads should look like in order to attract the attention of your target audience and maximise clicks and traffic to your website. AdGroup’s professional graphic designers will create high-quality visual content that is engaging and relevant to your audience and your brand.
Compelling Ad Copy
We endeavour to gain a deep understanding of how your brand should be represented online. This enables us to write compelling ad copy that aligns with your brand and contains clear calls to action that persuade your ideal target audience to interact with your ads.
AdGroup will create a number of campaign types including Re-engagement Campaigns, targeting people who have interacted with your social media pages ,and Awareness Campaigns targeting new potential supporters using multiple ad formats and placements across social media to maximise exposure.
AdGroup will research and build precise customer profiles of your ideal customers.Our experts understand how to utilise each social platform’s precise targeting tools, such as demographics, location, behaviours, interests, financial status, and industries. This ensures that your ads reach the people who are interested in your products and services, to deliver ROI from your advertising investments.
Tracking & Analytics
Tracking is a key element to identify how your ad campaigns are performing. We will ensure all campaigns are tagged with UTMs so we can view performance in Analytics and use this to identify which areas of your campaigns are working and not working, enabling us to optimise your audience, ads and channels.
Our paid social experts continually test, analyse and optimise your ads, utilising valuable, business-impacting insights to develop your paid social strategy. We work closely with you to ensure your social campaigns are relevant, appealing and kept up to date to keep your audience engaged and continue to generate revenue. Our data-driven approach enables us to consistently deliver results for our clients, ensuring that their budget is being used effectively to maximise return on investment.
Find Out How AdGroup Can Help Your Business Achieve Its Marketing Goals With Social Media Ads
We at DropChef have been working with Cian and his team at AdGroup since January 2022 and we couldn’t be happier. AdGroup provide a best-in-class service and we’ve reaped the rewards since starting with them. They’re reliable, consistent, experts in their field and are a pleasure to work with. I couldn’t recommend them more!
We have been working with Cian and the AdGroup team for the past number of years to manage our Google PPC. Cian has been excellent to work with. He has a deep understanding of PPC and how to maximize conversion rates. He is really responsive and available for any queries we have. He has brought new ideas to us, while also open to testing any of the ideas from our team. I would highly recommend AdGroup to anyone looking to grow their digital marketing.
Cian and AdGroup have been looking after our online marketing for nearly 2 years. They are easy to deal with, great communication and excellent to bounce new ideas off and then help implement them. Weekly reports help us to keep track of everything that happens and to benchmark our results. 100% Recommend.
Cian and his team at AdGroup have been invaluable to us here at Wells. Thanks to their work we now have a full understanding of our ads and analytics and they have automated several reporting processes that once took up much of our time. We have exciting projects coming up with AdGroup and look forward to working with them again. They really do go above and beyond.