Google Ads

AdGroup will help grow your business using Google Ads to get in front of customers when they search for products or services like yours. If you are looking to get started with Google Ads or get better results from an existing account, we provide a hands-on approach to get you more customers.

Why Should Your Business Use Google Ads?

Paid search enables businesses to easily get in front of their target audience. On the Google Ads platform, advertisers can pick the most effective and relevant keywords to target their ideal customers. What’s more, Google Ads provides flexibility in terms of price, duration, and targeting of ad campaigns, and you only pay when your ad is clicked.

At AdGroup, we are passionate about producing results for our clients.We build, monitor and optimise highly effective Google Ads campaigns to help you to increase leads while delivering a low cost per acquisition.

Our Process For Executing Highly Effective Google Ads Campaigns

Phase 1


Performance Review

Our PPC experts will review your current and historical performance on Google Ads and look for areas where we can improve budget allocation and ad spend.

Campaign Types

We’ll review current campaign types and look for opportunities on other channels to ensure your budget is being used in the most effective way.

Ad Copy & Extensions

We ensure your current ads are following best practices and look for areas of improvement to increase Click-Through-Rates (CTR) and Quality Scores.

Account Structure

We’ll also review your account structure to determine if your budget is being allocated towards priority and top-performing keywords.

Reporting & Tracking

We will review reporting to ensure you have full transparency and are receiving valuable insights into Key Performance Indicators (KPI’s).

Phase 2


Keyword Research

Building on our learnings from Phase 1, we will identify new keywords and variations to ensure we are positioning your ads in front of the best high-intent audiences.

Campaign Structure

With our keyword list compiled, we will then structure them by theme, enabling us to allocate budget based on priority and performance.

Negative Keywords

To minimise wasted ad spend, we will compile a list of negative keywords to exclude from targeting, to prevent your ads generating unwanted traffic from audiences outside of your target market.

Ad Copy, Sitelinks & Extensions

We will update and refresh your Ad Copy and Extensions for improved CTR and Quality Score, improving cost-effectiveness.

Campaign Types

If we see potential for different campaign types we’ll implement these as
required, based on your business’s goals, such as Local Campaigns, Display & Performance Max.

Tracking & Analytics

We will review your analytics account and configure KPI tracking so we can accurately measure and report on performance.

Phase 3

Ongoing Management

Collaboration with SEO

Our experts can utilize Google Ads as a testing ground for Keywords, Ad Copy, Insights and recommendations that will help improve SEO Strategy and result in being less dependent on PPC Ad Spend.


We will update you regularly with reports using KPI’s, graphs, tables and charts to ensure you are getting access to the information you need in an easy-to-understand format, along with comparison periods so we can see how campaigns progress overtime.

Ongoing Management

We will ensure your Google Ads performance is constantly improving by working on the following areas and making optimisations, as required:

Keyword Monitoring
Search Terms & Negative Keywords
Budget Monitoring and Budget Allocation
Keyword Bids and Bid Strategy
Audience Insights and Bid Adjustments
Ad Copy Testing

Why Choose AdGroup For Your Google Ads Management?


Our highly skilled PPC team has extensive experience delivering results for clients of all sizes and budgets, in a wide variety of industries.

Client Focused

At AdGroup, we work closely with your business to achieve your digital marketing goals. We strive to create long-lasting relationships with each of our clients.


The AdGroup team is on hand to answer all of your questions, big and small. We’ll also keep you updated with regular communication and reports so you’ll always be kept in the loop about your account’s performance.

Results Driven

We analyze your account data and measure KPIs to ensure your budget is being used effectively to maximize your return on investment.

Find Out How AdGroup Can Help Your Business Achieve Its Marketing Goals With Google Ads

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