Google Ads
AdGroup will help grow your business using Google Ads to get in front of customers when they search for products or services like yours. If you are looking to get started with Google Ads or get better results from an existing account, we provide a hands-on approach to get you more customers.
Why Should Your Business Use Google Ads?
Paid search enables businesses to easily get in front of their target audience. On the Google Ads platform, advertisers can pick the most effective and relevant keywords to target their ideal customers. What’s more, Google Ads provides flexibility in terms of price, duration, and targeting of ad campaigns, and you only pay when your ad is clicked.
At AdGroup, we are passionate about producing results for our clients.We build, monitor and optimise highly effective Google Ads campaigns to help you to increase leads while delivering a low cost per acquisition.
Our Process For Executing Highly Effective Google Ads Campaigns
Phase 1
Audit
Performance Review
Our PPC experts will review your current and historical performance on Google Ads and look for areas where we can improve budget allocation and ad spend.
Campaign Types
We’ll review current campaign types and look for opportunities on other channels to ensure your budget is being used in the most effective way.
Ad Copy & Extensions
We ensure your current ads are following best practices and look for areas of improvement to increase Click-Through-Rates (CTR) and Quality Scores.
Account Structure
We’ll also review your account structure to determine if your budget is being allocated towards priority and top-performing keywords.
Reporting & Tracking
We will review reporting to ensure you have full transparency and are receiving valuable insights into Key Performance Indicators (KPI’s).
Phase 2
Implementation
Keyword Research
Building on our learnings from Phase 1, we will identify new keywords and variations to ensure we are positioning your ads in front of the best high-intent audiences.
Campaign Structure
With our keyword list compiled, we will then structure them by theme, enabling us to allocate budget based on priority and performance.
Negative Keywords
To minimise wasted ad spend, we will compile a list of negative keywords to exclude from targeting, to prevent your ads generating unwanted traffic from audiences outside of your target market.
Ad Copy, Sitelinks & Extensions
We will update and refresh your Ad Copy and Extensions for improved CTR and Quality Score, improving cost-effectiveness.
Campaign Types
If we see potential for different campaign types we’ll implement these as
required, based on your business’s goals, such as Local Campaigns, Display & Performance Max.
Tracking & Analytics
We will review your analytics account and configure KPI tracking so we can accurately measure and report on performance.
Phase 3
Ongoing Management
Collaboration with SEO
Our experts can utilize Google Ads as a testing ground for Keywords, Ad Copy, Insights and recommendations that will help improve SEO Strategy and result in being less dependent on PPC Ad Spend.
Reporting
We will update you regularly with reports using KPI’s, graphs, tables and charts to ensure you are getting access to the information you need in an easy-to-understand format, along with comparison periods so we can see how campaigns progress overtime.
Ongoing Management
We will ensure your Google Ads performance is constantly improving by working on the following areas and making optimisations, as required:
Keyword Monitoring
Search Terms & Negative Keywords
Budget Monitoring and Budget Allocation
Keyword Bids and Bid Strategy
Audience Insights and Bid Adjustments
Ad Copy Testing
Why Choose AdGroup For Your Google Ads Management?
Expertise
Client Focused
Communication
Results Driven
Find Out How AdGroup Can Help Your Business Achieve Its Marketing Goals With Google Ads
Here’s What Our Clients Say
DropChef
We at DropChef have been working with Cian and his team at AdGroup since January 2022 and we couldn’t be happier. AdGroup provide a best-in-class service and we’ve reaped the rewards since starting with them. They’re reliable, consistent, experts in their field and are a pleasure to work with. I couldn’t recommend them more!
Swyft Solar
We have been working with Cian and the AdGroup team for the past number of years to manage our Google PPC. Cian has been excellent to work with. He has a deep understanding of PPC and how to maximize conversion rates. He is really responsive and available for any queries we have. He has brought new ideas to us, while also open to testing any of the ideas from our team. I would highly recommend AdGroup to anyone looking to grow their digital marketing.
Blanch Music
Cian and AdGroup have been looking after our online marketing for nearly 2 years. They are easy to deal with, great communication and excellent to bounce new ideas off and then help implement them. Weekly reports help us to keep track of everything that happens and to benchmark our results. 100% Recommend.
Wells House
Cian and his team at AdGroup have been invaluable to us here at Wells. Thanks to their work we now have a full understanding of our ads and analytics and they have automated several reporting processes that once took up much of our time. We have exciting projects coming up with AdGroup and look forward to working with them again. They really do go above and beyond.
