Why Should Your Business Use Google Ads?
Our PPC experts will review your current and historical performance on Google Ads and look for areas where we can improve budget allocation and ad spend.
We’ll review current campaign types and look for opportunities on other channels to ensure your budget is being used in the most effective way.
Ad Copy & Extensions
We ensure your current ads are following best practices and look for areas of improvement to increase Click-Through-Rates (CTR) and Quality Scores.
We’ll also review your account structure to determine if your budget is being allocated towards priority and top-performing keywords.
Reporting & Tracking
We will review reporting to ensure you have full transparency and are receiving valuable insights into Key Performance Indicators (KPI’s).
Building on our learnings from Phase 1, we will identify new keywords and variations to ensure we are positioning your ads in front of the best high-intent audiences.
With our keyword list compiled, we will then structure them by theme, enabling us to allocate budget based on priority and performance.
To minimise wasted ad spend, we will compile a list of negative keywords to exclude from targeting, to prevent your ads generating unwanted traffic from audiences outside of your target market.
Ad Copy, Sitelinks & Extensions
We will update and refresh your Ad Copy and Extensions for improved CTR and Quality Score, improving cost-effectiveness.
If we see potential for different campaign types we’ll implement these as
required, based on your business’s goals, such as Local Campaigns, Display & Performance Max.
Tracking & Analytics
We will review your analytics account and configure KPI tracking so we can accurately measure and report on performance.
Collaboration with SEO
Our experts can utilize Google Ads as a testing ground for Keywords, Ad Copy, Insights and recommendations that will help improve SEO Strategy and result in being less dependent on PPC Ad Spend.
We will update you regularly with reports using KPI’s, graphs, tables and charts to ensure you are getting access to the information you need in an easy-to-understand format, along with comparison periods so we can see how campaigns progress overtime.
We will ensure your Google Ads performance is constantly improving by working on the following areas and making optimisations, as required:
Search Terms & Negative Keywords
Budget Monitoring and Budget Allocation
Keyword Bids and Bid Strategy
Audience Insights and Bid Adjustments
Ad Copy Testing