After experiencing great success in the domestic Heating industry, Swyft wanted to support Ireland’s transition to a green lower carbon future. As a Result, Swyft Solar was born, offering Solar PV and battery storage installation to houses across Ireland.
The Challenge
While the Swyft Solar team worked on the business challenges of building a superior product and service for solar installation, AdGroup was contracted to help overcome the challenges in generating quality leads for the business.
As Swyft was new to the solar market, there were many digital marketing challenges to overcome which can be summarised into the following:
1. Acquiring customers at a profitable cost
2. Increasing the volume of leads required to grow the business
3. Generating brand awareness to … (Google benefits of brand awareness) become a household name in the Solar market
The Goals
Decrease cost per lead
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Increase lead volume
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Increase branding
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